Brother Romania joined the StartEvo Association and the 9th-grade students of C.A. Rosetti Theoretical High School in organizing the StartEvo Treasure Hunt activity that took place during the ALTFEL (DIFFERENT) week. One of the 22 challenges that tested the skills of the 21 teams of high school students was the practical test on Brother equipment, along with a time-limited logic test. The event involved 201 9th-grade students, supported by 50 volunteers from the senior years and 14 teachers.

“Brother Romania is committed to projects organized with great passion by the StartEvo Association. This is not the first time we have collaborated with the association, engaging in informal education projects for children and young adolescents. The StartEvo Association proposes engaging activities with practical experiences that develop both teamwork and individual contribution to solving challenges within a limited time frame. We are impressed by the enthusiasm with which young people participate in these ‘ALTFEL’ activities. Brother’s involvement aligns with our strategy to contribute to a better world for our children,” said Simona Țăndărică, Country Manager of Brother Romania.

The Treasure Hunt had 3 Winning Teams

As part of the VIP Reading Challenge, teams sent VIP requests to celebrities and received filmed public responses from the requested personalities. In the end, the treasure hunt had 3 winning teams that successfully completed all tasks correctly and within the required time to achieve the highest score. Winners and participants received prizes provided by the event’s partners.

“Through activities like Treasure Hunt, the StartEvo Association provides informal education through play, involving young adolescents in a competition of varied activities designed to attract, inspire, and make this week truly ‘DIFFERENT,’ more interesting and useful. What we do is what any parent does for their child: we give young people the motivation to contribute to defining their future,” said Constantin Ferșeta, Vice-President of the StartEvo Association.”

Brother’s Mission

Engaged globally in programs aimed at creating a safer and better world, the company Brother consistently invests in education, research, and innovation, promoting the development of green technologies, principles of circular economy, and the latest concepts regarding sustainability, environmental protection, use efficient resource utilization, or waste reduction.

Brother’s mission is the development of efficient solutions, equipment, and technologies that enable organizations to enhance their performance and operability while simultaneously reducing costs.

About the StartEvo Association

The StartEvo Association was founded in 2011, initiated by Alina Ferseta, Constantin Ferseta, and Iulian Crăciun, with the goal of inspiring Romanians to strive more for their dreams. Actions over time have ranged from filming inspirational stories to events in high schools with VIPs, Ambition Scholarships, and the StartEvo National Mentoring System. More details can be found at .

About KIDIBOT

KIDIBOT is a free educational platform for children aged 6-18, motivating them to read and learn through play, positive social pressure, team competitions, inspiration from personalities, and more. Currently, KIDIBOT is used by children in over 71% of schools in Romania. In the last six years, the KIDIBOT educational platform has won 30+ different awards, including 1st place at the 2018 Civil Society Gala, Youth Section, and Best Social Inclusion Start-Up 2019, awarded by the European Commission at the 2019 Start-Up Europe Summit. KIDIBOT is implemented in Romania by the StartEvo Association.

About Brother

Founded in Japan over a century ago by the two brothers Masayoshi and Jitsuichi, Brother is currently a globally recognized brand for technological innovation. The company operates in over 40 countries and regions. Brother’s products include printers, multifunctional devices, scanners, and labeling solutions. The offering for an increasingly technology-driven and intelligent era includes mobile printing solutions and Managed Print Services (MPS).